Getting access to expert mentors is one of the major benefits of participating in the Grameenphone Accelerator. Every week the top 6 teams of GPAccelerator are learning about different topics and enjoying the privilege to get feedback from the mentors. The sessions effectively guide the startups for success in the long run.
Riyad Husain, CEO & Managing Director of Magnito Digital Read more
With so much data, so many new channels and so much competition, it can be tough for today’s marketers to find their way through it all. The following provides the essential tools of modern day marketing and to use those tools that make forming a genuine, helpful connection with your audience a whole lot easier.
Some marketers might be hesitant to embrace automation Read more
Every week expert mentors are conducting sessions for the top 5 startup teams of GP Accelerator (GPA). The sessions effectively guide the startups for success in the long run.
Saleh Anam, Vice President of Mastercard came in as a mentor recently. The two-staged session was about sales, planning, and execution. Here are few key points from the session-
The online marketplace for buying and selling study material, has secured seed funding of $205,000 (Rs 1.37 crore) from a group of investors. Prozo, which is owned and operated by Global Edu4Share Pvt Ltd, will use the money raised to acquire talent and enhance marketing spend and mobile app development. Read more
Hong Kong-based Lamplight, which provides social media insights to brands, received seed funding from Vectr Ventures, along with participation from unnamed brands, friends, and family. The startup launched last year and their aim was to fix the lack of specialized tools designed to help firms navigate Asia’s social media landscape. Read more
By Tahmid Sadman
When it comes to marketing, the stakes are understandably high. The need to manifest creativity, capture mind share, gain loyalty, stand out from the crowd are always pressing and in the ever connected of world of ours, palpable. Proper marketing yields an appropriate degree of exposure, coupled with the right dose of brand equity. It is a consistent Read more
In the world of marketing, the rule is never to refer your competitor by name. That’s why you don’t hear: Coke mentioning—we’re better than Pepsi, or, McDonald’s saying—our burgers are better than Burger King’s. Family Guy makes fun of this shabby gesture all the time--by addressing famous brands in parody names--such as: McDaniels, Burger Queen, or Cheery Y-Pad.
Well, when it Read more
Nowadays everyone is in a hurry to see success. This brings a lot of focus on initial traction where information is widely accessible on websites. For many, not being in top 100 charts simply means failure.
It takes several repetitions of checking and testing before launching a quality product for the masses. Bad reviews will haunt you forever. So what should Read more
As innovation is sprouting everywhere, it is important to educate the masses about the massive change going on. In order to educate the masses, their attention must be caught. Marketers these days must engage their audiences afterwards. And normal TV ads of old do not cut it.
That's only part of being a marketer. The other half of being a star Read more
Business communication is all about the sharing of information between people within an organization that is performed for the commercial benefit of the organization. Here are some of Bangladesh's key Communications & Branding Professionals in the corporate scene.
AKM Moinul Islam Moin
Head of Marketing & Sales at PRAN Confectionery Ltd (PRAN-RFL Group)
AKM Moinul Read more
Facebook is always changing. Between new offerings like ‘Facebook at Work’ - which is in the works and set to launch in January - and the constant updates to the Facebook timeline and profiles, it is difficult to keep track of all the changes. Here are new things to keep in mind as you formulate your Facebook advertising strategy.
TELL A Read more
By Mustafizur Khan
In 2011, after five years as Head of Marketing & Communication at the Bangladeshi office of a multinational bank, I was transferred to its Singapore office as the head of brand & sponsorship. In my last role, I was managing close to a million dollar marketing budget, and, in Singapore, I was responsible for US$14mil dollars. The brand Read more
The field of marketing is not just a crotchety old man's world. Women are making a huge impact, too. With that being said, we would like to highlight some of Bangladesh’s Star Women Marketers who are making a difference in the field of marketing.
Graduated from Institute of Business Administration (IBA), Read more
The online marketing industry is constantly evolving. Due to the very nature of online marketing, there is a lot of buzz which makes it quite difficult to figure out who are leading this industry. Since keeping track of the right people and following the top specialist in this category can be tricky, we have compiled a list of top 10 Read more
Branded as the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by Fast Company, Shama Hyder is an idealistic strategist for the digital age. She is an acclaimed international keynote speaker who has been invited to share the speaking stage with the world’s top leaders such as President Obama and Dalai Lama.
Kabani, 27 year Read more