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The Art and Science of Business Development

While the reasons behind failure still remain mysterious, we always strive to learn about the successful people and business around us. However, one of the most common trait for success found in thousands of books, hundreds of studies and countless examples is grit. But how does a gritty person’s mind work?   Grit is a combination of perseverance and passion. It’s a
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Digital Analytics: Insight is power

To survive in today’s dynamic and rapidly changing marketplace, businesses need to understand consumer behavior and connect them on an emotional level. Having a good knowledge of the customers is not enough anymore. Amidst superabundance of information, it’s only the customer insight that makes a digital marketer invincible. Digital Analytics gives us a deeper understanding of the trend and behavioral pattern
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Growth Hacker reveals his secret recipe

In a red bloody ocean of competitiveness, it’s quite challenging for any startups to acquire new customers. Traditional marketing being expensive and having a tight marketing budget, startups in their early stages are forced to look for alternative ways to grow. Growth Hacking allows startups to skyrocket their sales in an innovative way. Recently Reza Chowdhury, a renowned Growth Hacking
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Soaib Grewal Talks about Design Thinking

In an era of highly technological and unforgiving competitiveness, it takes iterative adaptability to sustain in the business. Today, almost all of the leading global companies practice Design Thinking in their way to develop user-centric products. At its core, Design Thinking is a process for creative problem-solving. It enables organization not only to learn faster through iteration but also encourages
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