Hidup.co.id, the new wave in proptech in Indonesia

Jakarta, Wednesday, 2 October 2019 – The Indonesian startup property scene is going further into verticalization with the launch of Hidup.co.id, similar to international players such as SpotaHome and Blueground. Hidup is offering international workers, students, interns and expatriates, as well as locals, a new way to find mid to long term accommodation rentals in major cities in Indonesia, including Jakarta, Bandung, Yogyakarta, Bali, Makassar and others.

Hidup.co.id, meaning “Living” in Bahasa, wants to change the way foreigners and expats relocating to Indonesia for work or life purposes and searching for mid to long term accommodations. While it is becoming more and more popular now to find short term accommodations in the country, with platforms like AirBnb and others, mid to long term rentals are still an issue, with an abundance of fake and scam listings on major real estate classifieds websites locally.

Hidup.co.id is offering more than 400 curated, verified and super high-quality listings on its platform, so people relocating to these cities can visit the property online without being at the premises, and with a secured payment process between them and the landlord. Steven Ungermann, the founder, an Australian national, with Indonesian background, is an experienced real estate professional that has been working for some of the largest real estate agencies in Australia and found this opportunity of “Super Listings” while in Indonesia, looking to find a mid term rental in Jakarta. “We want to offer a streamlined experience for foreigners or nationals wanting to relocate in those large Indonesian cities, to find their new home and be totally stress-free of the paperwork and payment process, without doing pre visits and being onsite. We want to replicate the successful Spotahome’s business model from Europe to South East Asia.” says Steven Ungermann. Hidup.co.id is working jointly with local real estate agencies and landlords to offer them a simpler and faster experience also. Currently, the platform offers rentals from a few hundred dollars a month to more luxurious condominiums for thousands of dollars.

Indonesia currently has more than 100,000 expat workers living in main cities, with the capacity to afford high end accommodations, and growing at a rate of more than 10% yearly with the rise of the economy and the tech startups. In addition to relationships with expat communities, global firms, and universities, Hidup.co.id is in discussions with national real estate brands and developers who have identified the opportunity for growth within Indonesia’s emerging Proptech industry. Hidup.co.id is also looking to replicate its business model in more southeast Asian hubs nearby like Kuala Lumpur, Bangkok, Phnom Penh, Ho Chi Minh City and others, tapping into a vertical of the real estate vertical industry, a new wave for the proptech space in the region.

Hidup.co.id has received more than AU$150,000 seed funding from angel investors in Australia as well as support from the Small Business Entrepreneur Grants Program from Department of Employment, Small Business and Training in Queensland, Australia. The company has offices in Jakarta, Makassar and remote teams in other Indonesian cities and in Brisbane, Australia.

Tasfia Fairooz

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