Subscription based service startup Ritual raises $25 million

Ritual, a subscription based service which delivers shipments of daily or prenatal vitamins for a monthly fee of $30, has raised $25 million on a Series B funding led by Lisa Wu at Norwest Venture Partners, with participation from Kirsten Green at Forerunner Ventures and Brian Singerman at Founders Fund. Starting from 2015, It mostly followed a social media strategy that has brought a group of health conscience people together on their Instagram.

Ritual raised $10 million on Series A funding in 2017 and in total $41.5 million to date.

Elvis Gomes