Grab and Idooh partner up to bring in-car ads

Idooh has partnered with GrabAds, Grab’s online-to-offline advertising platform, to deploy in-vehicle media screens in GrabCars in the Philippines.

Fully interactive 10-inch Idooh display tablets will be installed into selected GrabCar vehicles, providing passengers with updates on lifestyle, news, and entertainment as well as e-commerce options while in transit.  Grab drivers can look forward to an additional revenue source of monthly incentives and rewards, awarded based on the number of trips completed and duration of screen activation.

Source: Idooh

Elvis Gomes

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