With the goal of helping early-stage entrepreneurs move into the next stage of their startup journey, WeWork officially launched its ‘Labs’ programme in Singapore today, marking its first foray into Southeast Asia. The programme — which cannot be compared to an accelerator or incubator — is a for-pay programme that does not take any equity and works like a bespoke mentorship platform for participants.
“One of the key issues as an entrepreneur in Southeast Asia is a fragmented market. How do you scale across this fragmented market quickly?” asked Adrian Tan, Head of Labs, WeWork Southeast Asia, during the launch event.
WeWork Labs will continue expansion with a launch in Bangkok in Q1, 2019. WeWork representatives hinted at a long-term goal of bringing Labs to most of the Southeast Asian cities where WeWork has an office.