Alibaba and Line invest in Travel activities startup KKday

Taiwan’s KKday, a startup in the increasingly competitive travel activities space, has pulled in an undisclosed funding round that adds two strategic investors to its business: Chinese e-commerce firm Alibaba and Japanese chat app company Line.

KKday was founded in 2015 to help people who travel overseas find and book activities, ranging from tours to tourist attractions, transportation, museums and more. The company said it offers more than 20,000 “unique experiences” in over 500 cities across 80 countries. There is much potential to move into, it seems, with analyst firm Phocuswright predicting that the travel tour and activities market will grow by one-third to reach $183 billion by 2020.

Unlike Hong Kong-based regional rival Klook, which is valued at over $1 billion and has ventured into Europe and the U.S., KKday is focused on Asian markets only.

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