E-commerce adoption is highest in Vietnam

Consumers in the land of smiles may have the most voracious online shopping habits in Southeast Asia but a higher percentage of Vietnamese are tossing items into online carts.

According to the Economist Intelligence Unit (EIU)’s Inclusive Internet Index, 50 per cent of consumers in Thailand shop online once a week or more, and 44 per cent shop online once a month or less. That leaves a mere 6 per cent who didn’t jump on the e-commerce bandwagon.

Singapore came in second, with 35 per cent of consumers buying goods online once a week or more, and 54 per cent shopping online once a month or less.

Navojit Dastidar

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