YouTube viewership increases as 4G penetration takes place

Since the launch of fourth generation (4G) mobile broadband in the country, Bangladeshi YouTube channels have seen a spike in subscription. The youth population is the major contributor to this trend. As of October, viewership of the Google-owned video-sharing platform in Bangladesh has grown 64 percent year-on-year to 2.94 crore, according to Google’s internal data report.

The growth in viewership has been driven by youth: 28 percent are between the ages of 18 to 24 and 23 percent between 25 and 34 years of age. Some 11 percent of the viewers are between 35 to 44 years of age. Five Indian YouTube channels — Colors TV, T-Series, SET India, Zee Bangla and Sony AATH — are the most viewed in Bangladesh. Among the Bangladeshi YouTube channels, NTV Natok is in top position, followed by Rtv Drama.

“YouTube has changed the internet usage patterns,” said Shahed Alam, head of corporate and regulatory affairs at Robi.

Navojit Dastidar