Cramstack – A Search Driven Analytics Platform For Making Better Data Driven Decisions

Globally, businesses are shifting from being process driven to being more data driven. Companies use very complicated tools to analyze their data for business processes. It usually requires people with technical expertise and is a very time- consuming process. Would it not be amazing if people with non-technical background could access the data to make smart decision! Cramstack is a search-driven analytics platform for business intelligence that allows non-tech people to access, analyze and evaluate the data.

Cramstack’s platform connects to business’ data sources and allows business to put their queries about the data in plain English to get analytics and predictions instantly. Their goal is to create a platform that will simplify data access for people with a non-technical background and help business become more data driven. The idea is unique as they are creating a platform that takes a fundamentally different approach to business intelligence by being a search driven platform. They are cutting down the time to process large database that normally takes from days to hours, to a few seconds. Currently, the majority of their competitors do not offer plain English search or predictive analysis on their platforms. This is what makes Cramstack unique, especially in the local landscape.

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The startup participated in Grameenphone Accelerator and from over 500 ideas Cramstack became one of the top 5 teams of GPA 2nd batch. The Grameenphone Accelerator, powered by SD ASIA, is an initiative to help local tech startups with the resources they need to build and grow their businesses. Through seed funding, workspace in GP House, expert mentors and a weighty set of contacts, the GP Accelerator aims to help local entrepreneurs succeed and scale up their ambitions. Cramstack along with 4 other top startups are getting 4 months session at GP House and being guided by expert mentors.

Recently we have talked to Mir Md. Nazmus Sakib, CEO & Co-Founder of Cramstack to know about their experience in the GP Accelerator Program.

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“As a B2B service, making connections are particularly important, especially in Bangladesh. We wanted to create connections and get exposure. That’s one of the main reasons why we applied to the program. Also, we wanted to validate our ideas and take things to the next level.”

As first-time entrepreneurs, Cramstack faced many challenges in its initial stage. Sakib explained that even though they were gaining traction in terms of sales, they were quite disorganized before entering the accelerator program. Taking an idea from conception and turning it into a business was quite challenging and the accelerator program taught them a lot about how to build up and expand the business. After joining the program, they have learnt how to distribute work and set up individual targets to reach each goal. Prior to entering the program goals set by the team were a bit lopsided. But now as a team, they agreed on a common vision and defined goals that are aligned with their product roadmap and working in a planned way to reach these goals.

According to Mohammad Samiul Islam, co-founder of Cramstack, “The team is well balanced and each of us are specialized at different tasks. As a result, our team is dynamic at achieving goals and the program is helping us to get to our full potential.” He also added that we are continuously working on building a cutting-edge BI platform with lots of useful features. The approach we are following is to “Make it work, then make it better”.

Ridwanur Rahman, Co-founder of Cramstack said “Our system is very advanced and honestly it is quite new to the market in Bangladesh. We are loving the challenge of building a data processing cloud platform. Hopefully, our platform would be a hugely flexible tool for nontechnical folks to explore and find insights from their data by themselves. That is where the real practicality lies because it’s the business users who can find the most important and valuable insights and apply the data in the best way to improve their decision making.”

The startup is very happy about being in the Accelerator program. The team has 3 other co-founders along with Mir Sakib and together these young people are on the way to change how businesses work. Each team member is contributing in a meaningful way in order to ensure the success of Cramstack. The tagged and expert mentors are helping them to turn their startup into a successful business. These mentors guided each startup to develop their product, business model, and effective marketing plans. The mentors showed them how new features can make a difference to target customer and the team executed tirelessly to meet the tough deadlines.

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Tahmid Ekram, a member of Cramstack said, “Our main aim in the development of cramstack is to make it easier to produce what is required of it, talking to data directly instead of spending hours on organizing it, in the most efficient way possible.”

Hasib Mahmud, co-founder of Cramstack talked about the mentor session they took part in.

He said- “We had sessions from some wonderful mentors who are very prominent in the local and global startup scene. I can’t imagine any other scenario where these interactions would happen so easily and organically. This exposure to the real world knowledge is exactly what we hoped to get from mentorship.”

The sessions at the GP Accelerator program also helped them to figure out how they should approach a specific market and set prices. They also learned how to compete with their current market competitors in a differentiated way. Their tagged mentor Martin, CEO of Bikroy helped them a lot with sales and planning. Martin told them- “Selling is the only option to survive for a startup.” As a startup, Cramstack was looking for some sales mantra from the accelerator program and they are glad they got them.

Cramstack’s product changes the experience of data analytics and business intelligence that impressed their clients very much. They currently have 2 clients and have 7 other potential customers in the pipeline. The existing customers have provided referrals being satisfied with their service. Though it’s a new concept in our local corporate landscape, most businesses are quickly identifying the relevance of the service within their business. The startup wants to upgrade the service proposition and expand their user base in coming days.

When asked about their plan for the future, Mir Sakib said- “Our goal has always been to build the best product possible that helps businesses make better decisions. After graduating from the GP Accelerator, we hope to have a list of clients in Bangladesh and explore the prospects of expanding regionally.”

Nahid Farzana

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