E-commerce sector is on the rise. So much has changed and improved in this field. E-retailers are using data, analytics and innovative interfaces to retain existing customers and get new ones. Many new trends and technologies have been adopted by e-retailers to push the business forward. Here are 5 major e-commerce trends you just can’t ignore if you are planning to get in this field.
Integrated virtual sales
Live chat has given retailers the opportunity to initiate conversation with customers. Building loyal customers is the prime focus of brands nowadays and such live chat is leading to a direct point of connecting and helping to grow loyalty.
Amazon initiated this trend and now others are starting this as it is highly preferred by the customers. Customers love getting their products at the earliest and facilities like faster shipping, same day delivery, etc. boost the rate of customer repetition.
Content used to be just for optimizing websites with the intention of SEO. But now it has become a vital part which would help you to become unique among competitors. Realistic and actionable contents are now essentials and thus brands are investing more in content nowadays.
Mobile marketing is clearly on the rise. According to statistics, on average a person spends up to 5 hours on his/her phone which definitely shows how important it is as a part of their life. So brands need to make plans and take actions to guide sales through mobile.
User experience is very crucial to customers. Users should be able to navigate easily, and your brand needs to be properly reflected to attract the customers. Customers will come back if they have an amazing experience. If your design is user-friendly, customers would enjoy it and spend more time on the website leading to more sales and engagement.