Bikroy.com has proved that it supports women by partnering with UN and joining the global list of Women’s Empowerment Principles (WEPs) signatories. Following it through, it increased ht e number of its percentage of female employees from 26 percent to 33 percent. It also took the steps to implement policies on transportation for women working late hours and mandatory gender sensitivity training. This partnership helped improve the work environment of Bikroy.com and increased workplace diversity and efficiency.
The Women’s Empowerment Principles (WEPs) was launched in March 2010 as an attempt to explore the applications of the Principles in various fields by the private sector, civil society and Government. The Principles comprise of instructions and offers of guidance on how to empower women in the workplace, marketplace and community.
UN Women’s Representative in Bangladesh, Christine Hunter commented: “We are glad to have Bikroy.com in our list of WEP signatories and are equally delighted to know that they are making a sincere effort to implement its gender equality policy. We believe that empowering women to participate in all sectors of the economy is essential to building a strong future for Bangladesh.Through the implementation of WEP, we can establish more inclusive and just societies; achieve internationally-set goals for development, sustainability, and human rights; improve the quality of life for women, men, families and communities; and propel businesses’ operations and goals.”