Women Entrepreneur in Focus: Rubaba Dowla

Rubaba Dowla is an exceedingly experienced pioneer with successful track record of brand management, product innovations and corporate correspondence. She has been instrumental in building Telenor subsidiary Grameenphone, as number one brand and business sector pioneer with more than USD 1 billion income from a start-up stage. She is as of now heading Services and M-commerce portfolio of Airtel Bangladesh. She has over sixteen years of involvement in telecommunications field having extensive involvement in planning corporate vision and long term strategy, driving all marketing related functions including spearheading various product innovations with P&L responsibility, segmentation, VAS, Brand administration and development and so on. She is currently the Chief Service Office at Airtel Bangladesh.

Graduated from London BusinessSchool, she led and dispatched innovative services first time in Bangladesh for instance- Utility bill pay, banking transactions details through sms, GP portal, djuice product for youth segment, Pay4me administrations , Cell bazaar, Community information services (CIC), Healthline administration and so on. Furthermore she innovated the unique mobile to mobile service which revolutionized the mobile growth in Bangladesh and established a range of value added services portfolio, out of which couple of initiatives received 3GSMA Global Mobile Award in 2007 and 2008 consecutively in the category of “Best Use of mobile for social and economic development”.

She earned both national and worldwide honors at corporate and personal level; Top 50 Women in mobile content, Mobile Entertainment Forum; Begum Rokeya Shining personality award in 2006 recompense in 2006;Ananya top 10 women in Bangladesh in 2007; Top 5 most powerful women in mobile in Asia, Charged magazine, Hong Kong. In addition she was listed in Who’s who 100 women leaders in Bangladesh.

Ms. Dowla thinks accomplishing things on time is vital when working. In the corporate world, things need to get done right at that moment. So it is always a race with time. Moreover, one needs to have common sense and believe in his or her guts. Aptitudes such as knowing Excel, PowerPoint, and other basic IT skills are a must. On top of that, it is absolutely necessary to be aware of what is happening around the world.



Tasnuba Sinha