Dell Earns BDT 120 Million Through WebAble’s Campaign

As a part of our series on digital marketing case studies in Bangladesh, SD Asia presents WebAble’s work with Dell. Here’s how they helped Dell generate BDT 120 million in  just under 25 days!

CHALLENGE

Sell 3,500 Dell laptops on Dell’s local website through installments. Deal was available to students and women entrepreneurs. It was up to WebAble to communicate the offer and drive results.

PROCESS

Platforms:

We built a microsite (landing page) in Dell’s local website with the product specifications, images, FAQs and visual guide of the purchase process. Built a sales funnel with payment integration in partnership with Amar Desh Amar Gram and Trust Bank. We managed their Facebook community and replied to all queries and drove conversations about the campaign.

Media Planning:

We broke down target groups, micro-targeted 5 different audience sets with customized copies through Facebook Ads. We tracked response rates and redirected more budget to top audience groups which converted best. Posted ads on Google Display Network and G&R Ad Network. We conducted A/B tests with texts and images across platform. We boosted sponsored posts on Facebook as well to drive engagements of Facebook contents. We saved cookies and retargeted the traffic on site with customized offer based on their stage in the sales funnel.

Content Strategy:

We used Dell’s international content bank and purchased stock photos to create customized contents for the campaign. We posted content across social media in 3 categories: Product, Engagement and Curated. Product contents promoted the offer with clear Call To Action. Engagement contents drove conversations around topics target market was interested about. Curated links were posted to inform and educate the target audience about broad issues such as security and usefulness of softwares.WebAble_casestudy_dell-3

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RESULTS

Our campaign generated 3M impressions to 1.6M people, out of which 99K clicked on the landing page. The result was a whooping 3,800 orders with a sales of over BDT 120M in 25 days.

Want to maximize your ROI? Get in touch with WebAble

Keep your eyes on SD Asia for more digital marketing case studies coming soon.

 

Rageeb Kibria

Rageeb, a final year business student at North South University, is a self proclaimed music connoisseur, social chameleon and indie movie enthusiast. He also loves to read and write about new and innovative businesses and the people behind them.

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