Business communication is all about the sharing of information between people within an organization that is performed for the commercial benefit of the organization. Here are some of Bangladesh’s key Communications & Branding Professionals in the corporate scene.
AKM Moinul Islam Moin
Head of Marketing & Sales at PRAN Confectionery Ltd (PRAN-RFL Group)
AKM Moinul Islam Moin has gained a cross category exposure in FMCG working across carbonated soft drinks, malt beverage, confectionery, biscuits, juice, snacks & chocolate. As a Brand Marketer he has successfully developed strong brand communication and strategic planning working with renowned companies. He has proven track record on turning consumer insights and trends into product innovation and persuasive communications, pragmatic leadership, brand strategy development and driving sales in Bangladesh.
Currently heading the brand, marketing & sales of wide brand portfolio of Confectionery category as Head of Marketing & Sales in Bangladesh’s largest FMCG Company PRAN Confectionery Ltd (PRAN-RFL Group. He is accountable for PRAN Confectionery’s entire brand, marketing & sales strategy for Bangladesh market. He is currently working with GREY Worldwide, Asiatic JWT, Adcomm & some other renowned creative agencies are to further his vision for the company.
This fantastic performer has earned his Advanced Certificate in Business Administration from IBA and is said to be an aggressive marketer from day one of any project. He has won the “Best Brand Award” both in 2013 and 2014 and was awarded ‘Global Marketing Leader’ award by World Marketing Congress (WMC) in 2014 as 100 most talented Global Marketing Leaders.
Anwar (Khandaker) Ehtesham
Head of Communications & Branding at Dhaka Bank Limited
With 8 years of professional experience in Marketing, Communication, Branding and Qualitative Research, Anwar Khandaker Ehtesham is objectively conscious of the ever changing marketing environment and is not afraid of even the toughest challenges.
His entire career so far has been in different areas of marketing having a unique blend of experience of advertising agencies and corporate. He has firsthand experience of working with some diverse global and local brands such as Coca-cola, Nestlé, American Express, Intel, Siemens, BSRM, Perfetti Van Melle, Meril, Polar and many more. In these companies he excelled in managing multidimensional projects concurrently with strong detail and demonstrated abilities to manage and motivate cohesive teams that achieve results. He also played vital role in branding and re-branding initiatives of United Commercial Bank Limited (UCB) and Bank Asia Limited (BAL) where he developed and introduced complete Brand Book followed by two successful TV commercials, product rebranding and corporate branding which gave geometric growth to these banks.
His undergraduate, graduate and postgraduate education from AIUB, East West University and IBA respectively has been in marketing and communication fields. He has been an active contributor at Listeners & Speakers Forum since October 2014 and has also published various articles on branding and communication on Daily Ittefaq, WordPress.com and Facebook. This unique blend of experience and educational background has surely prepared him as a Marketer of 21st century.
Shahriar M Osman Nawed
Strategic Planning, Digital Marketing & Creative Strategist
SMO Nawed is social media strategist by ownership, creative strategist for an agency by passion and currently Assistant Manager for Cute, a 40 year old personal care brand of Mousumi Industries. SMO Nawed was brought onto the ship by the CMO, largely suggesting fresh new move to extend product line and draw strategic goodwill. Earlier in 2012 SMO Nawed launched the 1st digital marketing agency in Bangladesh, Digimarka. It created the largest Bangladeshi fanpage, the highest viewed Bangladeshi commercial on youtube in a month and the most invited local brand application.
He also achieved awards from Promo Logic (Inter Uni), MAAW 2009 (Global Marketing) and Sharpener (Inter Advertising Agencies). Within 11 years of professional career, he loves mentioning the success of ‘Agora Fresh’ campaign during his years at Rahimafrooz. He attended workshops from some of the greatest global advertising individuals, brand personalities and digital marketing gurus of the time. He is the only Bangladeshi to participate on the Asia Pacific Young Marketers Workshop. Additionally he has also published articles on social media and digital advertising on The New Age and Economic Times.
Member of the Advisory Board at colours FM
Eeshita Azad is a communications (social media and digital advertising) specialist and an arts event organizer with a career spanning over 12 years in advertising, cultural and development sector of New York, London and Dhaka. Eeshita is currently the Head of Arts for British Council, Bangladesh. She has a undergraduate degree in Art Practice in Middlesex University and has an associate degree in Advertising Design at Fashion Institute of Technology. Her specialties include communication strategies, media handling with a focus on partnership management and managing and producing cultural programs with experience of community outreach models.
In 2011 she founded Drishtipat Creative, a London based Arts collective for social causes. She was responsible for identifying and selecting strong partners with whom to promote the organization’s initiatives and events, liaise with local TV and print media to increase visibility of Drishtipat’s message. In 2012 she worked as the Communications Head of the Asia Foundation where she developed the overall communications strategy for the Asia Foundation which accurately, powerfully and persuasively communicated the nature of the organization’s work in Bangladesh and throughout the world. Currently she is the Head of Art at British Council and develops collaborative programmes and partnerships which deepen bilateral cultural understanding between Bangladesh and the UK through the arts.
Ahmed Shoyeb Iqbal
Senior Manager (Head of Department), Brand & Communication at Meena Bazar, Gemcon Group
Ahmed Shoyeb Iqbal is a brand building and communication expert with a BBA degree from North South University and an Msc in International Marketing & Management from University of London. He is currently Head of Department, Branding & Communication at Meena Bazar, Gemcon Group. Earlier he has worked at Grameenphone as Team Leader, Yum International Brands as Management Trainee and finally Gemcon Group as Brand Manager. So far he has led two successful projects at Meena Bazar, Gemcon Group.
The 1st one is ‘Meena Bazar Website’ the first fully dynamic and e-commerce based website in the retail industry in Bangladesh. The 2nd project is a loyalty program for the Meena Bazar customers called ‘Meena Bazar Club Card’ but only targeted towards those who are loyal and shopping with Meena Bazar for a long time. Currently there are 12000 members in this loyalty program.
Other than that Mr. Iqbal has increased customer count by 45% from 2009 to 2013 through his well thought out strategies and successfully launched more than 15 home brands and different marketing activities to increase sales. He has also established partnerships with MasterCard Global, Eastern Bank Limited, Ice Media Group, Hotel Cox Today, Bellisimo & White Hen Bakery. With such an impressive list of achievements, it is safe to say that Gemcon Group will only grow more in the future.
Head of Marketing at bKash Limited
Asif Ahmed is a seasoned leader who can direct an organization in the visioning of a marketing strategy, development of an economic business case and execution of an aggressive project plan. Armed with a BBA degree from Independent University Bangladesh , he began his career as Territory Office at British American Tobacco Bangladesh. Skilled in effective sales and marketing communications, business partnership development, team building and mentoring, he is currently the Head of Marketing at bKash Limited.
Earlier he has proven his leadership skill and marketing expertise as Head of Marketing, Airtel Bangladesh Limited, Marketing Director at Beximco Aviation – GMG Airlines Ltd and Head of Corporate Communications at Beximco Group. Asif Ahmed is a thoughtful and fact based leader that balances the needs of employees, external stakeholders and the objectives of shareholders. He has been a valued member of every leadership team, he has been a part of and a thought partner with a “can do” attitude.
Mohammed Kingshuk Haque
Manager, Brand & Marketing Communications at Airtel Bangladesh Ltd
Mohammed Kingshuk Haque is a brand custodian and marketing communication expert who his brand Airtel as the most preferred among youth in Bangladesh and inspired almost all the youths of the county. He positioned.
He began his career in the advertising agency arena, playing vital roles in creating and nurturing big brands like BRAC Bank, Robi (former Aktel), All Square Toiletries FMCG Brands, Panther (contraceptive from SMC), Citycell and so on. Before joining airtel, he has been working with two advertising agencies and while working with airtel (and former warid), directly supervised 3 different advertising agencies.
In recent times, he worked as a core brand & communication member of Airtel’s launch in Bangladesh. During his tenure Airtel had some significant achievements such as highest TOMA (top of mind awareness) among yout, highest SOP (share of preference) among youth, 5 consecutive highest TRP telefilms produced by Airtel, worlds biggest ‘Alpona’ in Manik Mia Avenue during ‘Pohela Boishakh’, Airtel Rising Star (ARS) program with the affiliation of Manchester United that generated 60,000 interested under 16 footballers to participate and finally Airtelbuzz generated 124000 fans in over one year.
Director of Communications at Grameenphone Ltd
Marcus Adaktusson is the Communications Department at Grameenphone, Bangladesh largest mobile operator. Responsibilities include PR, sponsorships, corporate responsibility, media relations & internal communication. He is a telecommunications expert and a communications strategist.
Earlier he served as the Corporate Communications Advisor for Grameenphone for 2 years and as the Head of Communications at Telenor Sverige for 4 years.
Are you aware of Communications and Branding Professionals yourself? SD Asia would like to hear from you, please share your thoughts in the comments.