Rocket Internet’s Plans for 2015

Rocket Internet, the global German e-commerce investor has buckled up to expand in 2015. The company has launched seven startups in total in the year of 2014 and is planning to push that number to a ten each year. Rocket created five of these companies before its IPO in early October and two more since then. So far, we are all keeping an ear out for any launching news by the German based company.

However, it seems Rocket has expressed interest in working closely with Facebook for assistance in advertising. The global agreement with the U.S company will help rocket internet with advertising strategy and automation of ads therefore, giving rocket access to the latest advertising features.

Since its inception in 2007, Rocket Internet aims to build online companies that can provide services to “undeserved” or sometimes termed as “blue ocean” markets. It evaluates the online marketplace, collects necessary data and then launches companies in emerging markets that feed a need for the particular service.

In the largest tech listing of Europe since 2000, investors’ expectation to hit the jackpot was even more escalated due to the culmination in Alibaba’s bumper New York flotation. In the end, the shares came under pressure as many were doubtful about the duration it would take the rocket startups to turn a profit.

Rocket’s best performers were Russian fashion site, Lamoda and Indian online store Jabong, both of which experienced a growth of 112% and 187% respectively.

One of the more popular Rocket Internet startups is foodpanda which, also has a branch here in Bangladesh. Foodpanda is a food ordering and delivery service available in more than 40 countries. Rocket has stated that it hopes foodpanda will convert from being one of the “Emerging Stars” to being a “Proven Winner” among its team of fellow startups.

Rocket Internet has hinted at focusing more on travel focused internet companies as it intends to expand more globally. Rocket believes that its opportunities in its target markets is huge. Even though the company is still at a loss making stage, it saw an average rise of 12% in the margins on their EBITDA since its calculated figure in 2013.

Mustafizur Rahman Khan

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