Written by: Mashiat Chowdhury
Since its inception in 2011, this startup with its unusual name has garnered a fair bit of success, raising $10 million in funding from various investment firms in 2014. As of now, the company makes a single product: the Biometric Smartwear. With this alone, the company has escalated to the height of success where it has now struck a partnership with Ralph Lauren to produce smart shirts.
Biometric Smartwear is a shirt people can wear during workouts. The fabric of the shirt can determine the electrical impulses from the heart. This shirt connects to an app and provides data which informs the user about his breathing rate, whether his heart rate is increasing too fast, and so on. And the best thing is that it looks nothing different from an ordinary shirt. You won’t get the feeling that you’ve got tech on you at all.
What underlines OMsignal’s success, however, is the fact that they accept the revolution of wearable tech as something that will eventually become a part of everyday occurrence rather than a hype or fad. Co-founder Marceau stated that it was actually the word “wearable” that was the fad, and one day that word too would fade out when the technology would become a part of everyday life and people would just concentrate on connecting.
As of this moment, OMsignal is generating revenue from just one product, and that poses the threat of too much competition already existing in the market. Branching out into products like smart goggles, etc. may help its growth. OMsignal needs to be aware of the dangers underlying its expansion, though. Wearable tech can become annoying, what with all the charging up and syncing that such tech usually requires. These give rise to dissatisfaction, and may even reach a point where the user may feel it’s not worth the effort. The wearable tech market is growing, and to grow with it, OMsignal would need to demonstrate its products’ tangible benefits and ensure that it does not, in any way, end up becoming a nuisance to its user.
About The Author:
Mashiat is an impulsive, freelance writer. Her interests are eclectic, ranging from World History to new developments in research. To her, even doing rewrite articles is a form of self-expression – the way you choose to deliver the news represents the person that you are.