Written by: Mashiat Chowdhury
2013 saw Microsoft strengthen its ties with Facebook through its search engine, Bing. At that time Facebook had only just unveiled its “Graph Search” tool. This tool enabled people to locate other people, places, photos, interests and so on in Facebook. To broaden the scope of this search, Facebook had incorporated additional search security: Bing. And Bing saw itself silently removed from Facebook’s search territory this weekend.
What could have led to Facebook making such a move? Facebook’s new search tool, of course, which is about to make its debut any moment now. As if Graph Search wasn’t enough to answer all our social media queries, we will now have a tool to weave through all our past comments and lifetimes we have spun in Facebook.
Zuckerberg emphasized, upon its launch in 2013, the difference between a Graph search and a Web search. “Web search is designed to take any open-ended query and give you links that might have answers. Graph Search is designed to take a precise query and give you an answer, rather than links that might provide the answer.”
That, in fact, meant that graph search was specifically tailored to each user’s interests. If you searched for “restaurants my friends have been to”, the result you would receive would be very different from another’s.
Bing had, till now, co-worked with Facebook in this area. With your tailored search results, you would also have a two-column search results powered by Bing on the left-hand side of the page.
Regarding the removal move, Facebook spokesperson commented, “We’re not currently showing web search results in Facebook Search because we’re focused on helping people find what’s been shared with them on Facebook. We continue to have a great partnership with Microsoft of lots of different areas.”
Microsoft parroted similar opinion, stating that its partnership with Facebook is by no means at an end.
Undoubtedly, Facebook would be facing its fair share of challenges in putting its new tool to effect. Facebook currently is over a decade old with more than 1 billion active users. These users have spent lifetimes on Facebook: on comments, posts, photos and so much more. Facebook has even been termed as “the biggest web search corpus” right now. Digging into its information hive accumulated and updated over the years and tailoring it to search needs would be by no means an easy task.
About The Author:
Mashiat is an impulsive, freelance writer. Her interests are eclectic, ranging from World History to new developments in research. To her, even doing rewrite articles is a form of self-expression – the way you choose to deliver the news represents the person that you are.